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From Clients to Partners

05.03.2014

Most people who own a business think of customers as a potential source of income only. Some of them are not even interested in building and maintaining relationships with customers failing to see the benefit of it. At 24 Answering we believe that viewing your clients as partners can make a huge difference, especially in terms of today’s demanding business environment. Partnership assumes an arrangement in which both parties cooperate for their mutual benefit. That puts businesses and clients in a totally different perspective. Such approach could help you be more effective in dealing with your clients…

How to turn clients into partners?

partnersThe main concern then boils down to how one can make partners, not just clients. The answer nevertheless is quite simple – treat your clients as your partners. The point is not to view the people who buy your products or use your service as not just a source of income. Partners are mostly equal partners. Partnership assumes the relationships between two equal parties in which both of them find certain benefits. So it is not about taking money from a client and giving him something he/she wants. Ideal partnership means that both parties are happy about the cooperation. It is impossible to have a lasting partnership when one of the parties is not satisfied with the cooperation.

One of the most important characteristic of successful partnership relations is respect. When a company respects its customers, and clients have respect for a company – that’s where fruitful relationships are born. About 30% of consumers claim they sometimes experience rude customer service (that’s where word of mouth steps in!). The same way partners are respectful to each other, make sure you do the same toward your clients every single time.

Another thing that is essential for successful partnership is effective two way communication. Many businesses don’t pay much attention to what their clients are trying to say, which is a huge mistake. Whenever one partner doesn’t want to listen to another it is impossible to have any kind of successful business relationships. The same way when a company doesn’t want to hear anything about what their clients have to say, high level of customer service seems to be just an illusion.

One of the priorities of any business then is to build and maintain effective two way communication, where customers will have opportunity to express their concerns. Therefore, most companies today are trying to ensure they have 24/7 live support for their clients. Deploying a call center is a great solution, though can’t be implemented by many companies because of significant investments required. Another alternative is hiring a professional answering service that could become a decent substitute for any call center. Either of these options will provide a platform where clients will be leaving their feedback. This is also a platform for action. Whenever your clients will be contacting your company regarding any product or service problems, it should be not only a platform for listening, but for corrective actions as well.

Set up. Manage. Succeed.

At 24 Answering we understand that many businesses don’t have financial capabilities for establishing call centers. That is why we have decided to create a team of professional call center agents and managers who will be able to ensure effective online customer support for any company. We do the set up, we manage, you succeed.