What is Lead Generation?
Lead generation is a special marketing tool referring to the creation of prospective consumer interest. It may also generate inquiries in products or services of a certain business. Leads are usully generated for a variety of reasons. The most popular purposes are winning customers, list building, e-newsletter list acquisition, etc.
There are numerous ways to find a rich source of leads for potential customers for whatever it is that you sell.We suggest a new approach to Lead Generation. Although it is not a new form of gaining new business it still one of the most effective ways. Instead of sitting at a trade show for you can now have leads generated and sent to your e-mail using the advanced technologies of the Internet age.
24 Answering specializes in providing qualified leads to various businesses. Our agency promotes and advertises your product or service. A consumer finds 24 Answering directories or informational sites, complete an online quote request form. This form is submitted to 24 Answering service. The potential buyers information is verified by our staff and matched to the appropriate clients. These matched leads are then sent via email to the prospective clients of 24 Answering with full contact information and details of purchasing requirements.
Lead generation is becoming popular with business.
Lead generation is a win-win tool for both customers and sellers. A prospective buyers is able to request information from several businesses offering the product or service they are looking for. The sellers are given the opportunity to advertise their product or service to someone who has indicated his interest. Profit rates on leads that you receive often have higher success rate than cold contacts since the lead is prequalified, even before you receive the lead.
24 Answering gives your business a possibility to:
- Determine your pricing on a per lead basis
- Choose the product or service you wish to offer to prospective buyers
- Select the geographical area that your business is interested in
- Control the number of leads your business wishes to receive per month (useful for budgeting)
- Pay only for the leads that are delivered
Is it expensive?
Lead generation can be extremely cost effective. 24 Answering 24/7/365 availability ensures that leads are timely captured. The are numerous ways we create leads: inbound calls, chats, and emails. If your prospective customers are interested enough to inquire further the lion’s share of your sales job is already done. 24 Answering staff is specifically trained to convert one-time callers into qualified leads. Our consultative approach wins customers’ trust and long-term loyalty.
Is Lead Generation for You?
If your business calendar is nearly empty lead generation is a perfect way to grow your business rather quickly. It's an easy way to increase your sales and get more business. Lead generation should be approached just like any other advertising tool. You are to set aside a reasonable budget to test it and see if it works for your particular business. The secret of being successful in lead generation is to brush up your marketing skills so that the leads you receive from 24 Answering convert into sales. Remember it is your responsibility to follow through and close the sale.
Lead generation can perfectly work for any business, but most industries using this marketing tool are insurance companies, education institutions, various suppliers and stores. Market research shows that lead generation will gain more popularity in the nearest future, especially for service oriented businesses.
Contact us today to learn how 24 Answering can capture leads, qualify and manage them for our clients.